Pacoima Beautiful was founded in 1996 by 5 relentless mothers who became distraught by the unpleasant sight of trash and toxic smells they endured while walking their young children to school. They knew that the only way to create a safer and cleaner community for their children and neighbors was through collective action, and so like good neighbors they joined forces to bring Pacoima some of its first major community clean-ups and tree planting events. The beautification projects of our founding mothers set the grassroots foundation that our historically women led organization has stood by for the past 22 years. Today Pacoima Beautiful is the only environmental justice organization in the Northeast San Fernando Valley striving for community improvement. We are a dedicated team of leaders, planners, organizers, health promoters and advocates for a healthier and safer Northeast San Fernando Valley.
Co-conveners for the San Fernando Valley Region of the We Count LA Campaign.
For the 2020 Census, Pacoima Beautiful is the co-conveners for the San Fernando Valley Region of the We Count LA Campaign and Chair of the San Fernando Valley Complete Count.
We Count LA is a comprehensive outreach and communications campaign committed to promoting census participation among Los Angeles County’s diverse communities. We Count LA is comprised of dozens of community-based organizations (CBOs) that represent the wide demographic and geographic expanse of LA County. The goal is to ensure that everybody in the SFV gets counted in the upcoming 2020 Census.
To accomplish this goal, our community outreach is focused on ensuring that our community knows that:
+ Resources are based on population. This is why it’s important for everyone to be counted. The census helps decide how much money goes to our local school system, job programs, hospitals, and affordable housing.
+ The census is safe, because there is no citizenship question, and the process is confidential. Its illegal for census workers to share any census information gathered.
+ It is very important that EVERYONE who lives with you is counted, including children, relatives, friends, and roommates – regardless of citizenship status. The census will be used to make important decisions that will affect you, your family, and your community for the next 10 years. The next generation is depending on you to stand up and say, “I am here and I matter.”
+ The census also decides how many elected officials L.A. County will send to Washington, D.C. Being counted makes sure your voice will be heard. It is your chance to safely resist exclusion.
+ Census Day is April 1st, 2020.
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