Veronica joined Pacoima Beautiful as Deputy Director in April 2010 and became the Executive Director in July 2013. Veronica graduated from UCLA with a BA in Geography/Environmental Studies in 2003 and in 2006 received a MA in Urban Planning from UCLA. Her experience includes private sector and non-profit work including environmental consulting, GIS mapping, and government sector work for the Los Angeles Housing Department. She is also a City of Los Angeles Planning Commissioner. As an Urban Planner, Veronica works to develop a community of leaders. Her goal is to improve the welfare of people by creating equitable, healthy, and safer communities now and for the future.